THE SENTENCE THAT STARTED STOX
"WE’RE NOT HERE TO HAVE FUN."
— a coach, during practice
story
My name is Jacob Riel, founder of STOX.
I’ve played hockey my whole life. And one thing I noticed is that the higher you go, the more serious the game gets, until people start forgetting why they even started playing in the first place.
THAT SENTENCE STUCK WITH ME.
It made me realize something: some people actually believe hockey isn’t supposed to be fun. That never made sense to me.
the real reason we play
That’s why I started STOX. I want to build a community of players who compete hard, but never forget to have fun while playing the game. STOX is the Quebec hockey company this generation will grow up with and remember for the rest of their lives.
THE FUN IS BACK. JOIN THE MOVEMENT.
STOX isn’t just tape and sticks. It’s a hockey brand built for the players who still love the game.